Patina Documentation
This comprehensive guide covers everything you need to install, configure, and customize the Patina Shopify theme. Patina is a handcrafted-scrapbook Shopify OS 2.0 theme for artisan jewelry and handmade brands, built around a kraft-cardboard background, torn-paper cards, washi tape, tilted polaroids, bundled typewriter and handwritten webfonts, and a bundled hand-drawn doodle hero loop. Built-in cart upsell, cross-sell, and countdown timers give you conversion boosters without installing a single app. Use the sidebar navigation to jump to a specific section, or scroll through for the complete reference.
Getting Started
System Requirements
Patina requires a Shopify store on any current plan (Basic Shopify, Shopify, Advanced, or Shopify Plus). The theme is built on Online Store 2.0 and requires no additional apps for core functionality.
Installation
After completing your purchase, you will receive a ZIP file named patina-theme-1.0.0.zip. Follow these steps to install it on your Shopify store:
- Log in to your Shopify admin panel at your-store.myshopify.com/admin.
- Navigate to Online Store > Themes in the left sidebar.
- In the Theme library section, click the Add theme button.
- Select Upload ZIP file from the dropdown menu.
- Choose
patina-theme-1.0.0.zipfrom your computer and wait for the upload to complete. This typically takes 15-30 seconds. - Once uploaded, the theme will appear in your theme library. Click Customize to open the visual theme editor, or click Actions > Publish to make it your live theme immediately.
Tip: We strongly recommend customizing the theme on an unpublished version first. Configure your colors, hero video or photo, One-Product Spotlight, and Direct Purchase buy card before publishing so your live store never appears in an unfinished state to customers.
Activating Patina
Once you have uploaded and customized the theme to your liking:
- Go to Online Store > Themes in your Shopify admin.
- Find Patina in your theme library.
- Click Actions > Publish.
- Confirm the activation in the dialog. Your previous theme will be moved to the theme library and can be restored at any time.
Zero-setup demo look: Patina is designed to look finished the moment your products are imported. The Polaroid Lookbook, Social Proof polaroids, Direct Purchase testimonials, and bestsellers grid all fall back to your product photos and catalog automatically when no image or collection has been picked yet — so the homepage never shows empty placeholders to your customers.
Theme Settings
Colors
Patina ships with a distressed-paper and kraft palette. In the Shopify theme editor, navigate to Theme settings > Colors to configure:
- Background (Kraft) — The kraft-cardboard background used across the storefront, layered under a real cardboard grain texture.
- Text (Worn Ink) — The default worn-ink text color.
- Accent 1 (Kraft Tan) — The tan accent used for buttons, badges, and highlights.
- Accent 2 (Deep Kraft) — The deeper kraft accent used for secondary buttons and emphasis.
- Accent 3 (Turquoise) — The turquoise accent drawn from natural stones, used for callouts and highlights.
- Light background — The cream paper tone used for torn-paper cards and polaroid frames.
- Dark text — Text color used on light-paper surfaces for contrast.
Craft Fonts
Patina bundles two craft webfonts directly inside the theme — no Google Fonts requests, no external dependencies:
- Special Elite — The typewriter font used for headlines, section titles, buttons and product names.
- Caveat — The handwritten font used for eyebrows, polaroid captions, quotes and accents.
Both are controlled by a single "Use craft fonts" checkbox under Theme settings > Typography. It is ON by default. Turn it off and the theme falls back to your own Heading font and Body font picker choices from the Shopify-hosted font library — useful if you want Patina's torn-paper layout with a more conventional typographic voice.
Layout
Under Theme settings > Layout, you can control the page width and the left rail:
- Page width — Set the maximum content width to suit your storefront.
- Enable left rail — Checkbox that turns the pinned left icon rail on or off globally. This is OFF by default — Patina is designed to look complete without it.
Cart
Under Theme settings > Cart:
- Cart type — Choose
Drawerfor the AJAX slide-in cart orPagefor a traditional full-page cart with a no-JS fallback. - Free shipping threshold — Set the dollar amount required to unlock free shipping. Setting this to
0hides the free shipping progress bar entirely.
Social
Under Theme settings > Social, add your Instagram, Twitter, and Facebook URLs. These populate the footer social icons throughout the storefront.
Header & Navigation
Menu, Logo & Logo Position
In the header section settings, use the menu picker to select which Shopify navigation menu displays in the header, and upload your logo image. A logo position setting lets you choose between Left and Center alignment to match your brand. Manage menus in Shopify Admin > Online Store > Navigation.
Sticky Header
Enable the sticky header checkbox in the header section settings to keep the header pinned as customers scroll.
Mobile Menu
Below 990px viewport width, the header navigation collapses into a mobile menu icon. Above 990px, the full navigation menu displays inline in the header.
Hero Banner
Media Type: Video or Image
The homepage hero banner includes a media type setting — choose Video to play the bundled Patina motion loop (an 8-second hand-drawn doodle animation drifting over warm kraft paper), or Image for a static photo. The video mode always renders a poster fallback image for the first paint and for browsers that can't play the video. When a visitor's device has reduced motion enabled in their operating system, the hero automatically falls back to the poster image instead of autoplaying the video.
Bundled Photos or Custom Image
A "Bundled photo" select field lets you choose any of the 5 bundled boho jewelry hero photos that ship with the theme, whether you're in image mode or need a poster for video mode — no photography of your own required to launch. To use your own photo instead, use the Image picker, which overrides the bundled photo selection whenever an image is uploaded.
Eyebrow, Heading & CTA
The hero supports a handwritten eyebrow label flanked by doodle stars above the typewriter headline, a two-line heading, and an optional call-to-action stamped-label button with customizable text and link.
Height & Scrim
- Height — Slider from 360px to 720px to control the hero's height on desktop.
- Scrim opacity — Adjusts the overlay applied over the hero video or photo so heading text stays legible.
- Text position — Choose where the eyebrow, heading, and CTA are anchored within the hero.
One-Product Spotlight
The One-Product Spotlight section puts a single hero piece front and center on a torn-paper card. Configure:
- Product — Use the product picker to choose which product the section spotlights. The product's featured image fills the card automatically; upload a custom image to override it.
- Blurb — A short editorial description that appears alongside the product imagery.
- Material callout blocks — Add up to 6 typewriter callout blocks, each with its own line of copy (materials, stone, technique, etc.). Every callout block has a side setting (left or right) and a vertical offset to position it precisely against the product photo.
Origin Story
The Origin Story section is a storytelling block styled as two overlapping torn-photo scraps with a handwritten washi-tape label. Share where your materials come from, how pieces are made, or your brand's founding story. Two bundled photos fill the frames until you pick your own Big image and Small image, and the Photo label text setting controls the handwritten tag overlapping the big photo's corner.
Polaroid Lookbook
Scattered Collage
The Lookbook section displays up to 8 look blocks as a scattered, taped-up polaroid collage on desktop — overlapping frames, alternating tilts and washi tape — and a clean flowing grid on mobile. Each block accepts:
- Image — A lifestyle photo for the polaroid frame. If you skip it and set a product instead, the product's featured image is used automatically.
- Product — An optional product link. When set, a tag badge appears on the photo so customers can shop the look directly from the image.
- Label — An optional handwritten caption on the polaroid's chin.
Social Proof
The Social Proof section is a strip of up to 6 customer quotes styled as tilted polaroid notes — photo on top, handwritten quote, typewriter author line. Each quote block accepts:
- Photo — An optional customer or product photo.
- Product — Optional. When no photo is set, the product's featured image fills the polaroid automatically.
- Quote and Author — The handwritten quote text and the small-caps author line.
On mobile the strip becomes a horizontal scroll-snap carousel with a peek of the next card.
Direct Purchase
The Direct Purchase section is a torn-paper homepage buy card that lets customers purchase without leaving the homepage. Configure:
- Product — Use the product picker to choose which product the buy card sells.
- Live variant pricing — The card automatically reflects the price of the selected variant as customers choose options; no manual price entry needed.
- Testimonial blocks — Polaroid-styled customer testimonials build trust next to the buy card. Each accepts an avatar photo or a product pick whose featured image fills the polaroid when no avatar is set.
- Free shipping note — An optional line of reassurance copy shown near the buy button.
Trust Badges
The Trust Badges band displays a row of stamped-icon reassurance badges between hand-drawn ruled lines. For each badge block, choose an icon from the built-in icon select and enter a label (for example, "Handcrafted to Order" or "Lifetime Warranty").
Countdown Timers
Banner Section
Add the Countdown Timer banner section from the theme editor and set an end date in the format YYYY-MM-DDTHH:MM. The countdown always displays in the visitor's local time zone, with the digits styled as stamped paper tiles. Choose what happens when the countdown reaches zero with the expiry behavior setting: Hide removes the banner entirely, or Message swaps in a custom message you provide.
Product Page Block
A matching countdown timer is also available as a product page block, so you can run the same time-limited promotion directly on the product page. It uses the same end-date and expiry-behavior settings as the banner section.
Cart Upsell
The "Complete the Look" cart upsell surfaces complementary pieces to customers while they shop. Configure it in the Cart drawer section settings (and the matching settings on the Cart page section):
- Enable — Turn the upsell on or off.
- Heading — Customize the heading shown above the upsell products (e.g. "Complete the Look").
- Product picks — Choose up to 4 products to feature in the upsell.
Any product already in the customer's cart is automatically excluded from the upsell row, so customers are never shown something they've already added. The upsell appears in both the cart drawer and the cart page.
Pairs Well With
The "Pairs Well With" cross-sell block appears on the product page and recommends products that go well with the one being viewed. Configure the intent setting to Complementary or Related:
- Complementary — Pulls Shopify's complementary product recommendations automatically. This requires the free Search & Discovery app to be installed, since that's what powers Shopify's complementary product recommendation engine.
- Related — Pulls Shopify's related product recommendations, which work without any additional app.
You can also add manual product picks to override the automatic recommendations for any product.
Star Ratings
Product cards and the Direct Purchase buy card can optionally display a star rating next to the price. To enable star ratings for a product:
- Go to Shopify Admin > Settings > Custom data > Products and add a new metafield definition with namespace and key
reviews.rating. - Set the rating type so it accepts a decimal value.
- On each product, enter a value such as
4.8in thereviews.ratingfield.
When a product has a value in reviews.rating, the star rating renders automatically next to the price. Products without a value simply hide the rating — no placeholder or broken layout appears.
Product Page
Reorderable Blocks
The product page is built from reorderable blocks that you can drag into any order in the theme editor: vendor, title, price, star rating, variant pills, quantity, buy buttons, description, collapsible tabs, countdown timer, "Pairs Well With", and share.
Media Gallery
The product media gallery supports standard images as well as video and 3D models. Upload a 3D model file through the standard Shopify product media uploader and it will display automatically in the gallery — no extra configuration required.
Variant Pills
Variants use a stamped-pill picker that matches the theme's craft design language. Selecting a pill for one option keeps every other option selector on the page in sync.
Dynamic Checkout & Structured Data
Dynamic checkout buttons (Shop Pay and other express checkout options) appear automatically below the buy buttons. The product page also outputs JSON-LD structured data for SEO and rich search results, with no extra setup needed.
Collapsible Tabs
Use the collapsible tabs block to organize shipping info, materials, care instructions, or any custom content into clean, expandable sections.
Collection Page
Sorting & Filters
Collection pages include a sort dropdown and Shopify's native storefront filters. To enable filters:
- Go to Shopify Admin > Search & Discovery.
- Open Filters and enable the filters you want to expose (product type, availability, tags, etc.).
- Patina automatically renders enabled filters on the collection page, styled to match the kraft-paper aesthetic.
Price Range
A price range filter is available alongside the standard storefront filters, letting customers narrow results to their budget.
Bestsellers Grid
The homepage "bestsellers" section renders torn-paper product cards from the collection you pick. If you leave the collection empty, it automatically shows products from your whole catalog — so it's never blank on a fresh store.
Cart
Drawer or Page
Choose between a slide-in drawer cart or a traditional full page cart under Theme settings > Cart. The drawer is styled as a paper panel with the same grain texture as the theme's torn cards. The page cart includes a no-JS fallback so it functions even if JavaScript fails to load.
Free Shipping Bar
The cart drawer displays a free shipping progress bar based on the Free shipping threshold you set in Theme settings > Cart. Setting the threshold to 0 hides the bar entirely if you don't offer free shipping.
Complete the Look
The Complete the Look upsell (see the Cart Upsell section above) appears in both the drawer and page versions of the cart, automatically excluding products already in the cart.
Order Notes
Customers can add an order note directly from the cart — useful for gift messages or delivery instructions. Cart totals are section-rendered, so quantity changes update instantly without a full page reload.
Customer Accounts & Gift Card
Patina includes fully styled customer account templates: login, register, account, order history, and addresses. A gift card template is also included and styled to match the theme. A newsletter signup block is available to add anywhere on the homepage or footer.
Note: Patina has no external JavaScript or CSS dependencies — even the craft webfonts are bundled inside the theme — and requires no third-party apps for any of the features on this page, other than the free Search & Discovery app for complementary "Pairs Well With" suggestions. The theme is built to be responsive and accessible, with focus traps in the cart drawer and mobile menu, ARIA attributes throughout, visible focus rings on the stamped buttons, and support for reduced-motion preferences.
License & Activation
License Terms
Each Patina purchase grants you a single-store license. This means you may install and use the theme on:
- One (1) live production Shopify store
- One (1) development or staging store for testing purposes
Using the theme on additional production stores requires purchasing additional licenses. Contact our support team for multi-license pricing.
Entering Your License Key
After purchasing the theme, you will receive a license key via email. To activate:
- Install the theme on your Shopify store following the installation steps above.
- Open the theme editor and navigate to Theme settings > License.
- Enter your license key in the License key field.
- Click Save. The theme will verify your license against our server and activate all premium features.
Removing the Watermark
The unlicensed version of Patina displays a small "Theme by beBriz" watermark in the footer. Once you enter a valid license key, the footer watermark is automatically removed and all premium sections become fully functional.
Need Help?
If you cannot find the answer to your question in this documentation, visit our support page to contact our team directly. We typically respond within 24 hours on business days.